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World Press Trends 2017: Facts and Figures

World Press Trends 2017: Facts and Figures

Global newspaper industry revenues

Circulation vs. advertising revenue

Since 2013 audiences generate more revenue for news publishers that do advertisers, and we estimate that this trend will continue in the coming years. In 2016, global newspapers and news media generated an estimated US$ 153 billion in circulation and advertising revenue. $86 billion came from print and digital circulation, while $68 billion came from advertising.

While print advertising revenue’s share decreases, content is increasingly becoming the key source of revenue for many publishers. But if publishers are to leverage the business opportunity that quality journalism represents, they will need to address the decline in trust in news media by focusing on relevant, inclusive, local and social content.

Print vs. digital revenue

Digital advertising revenue continues to grow worldwide (5.4 per cent in 2016 and 32 per cent over five years), even though it still represents a relatively small part – 6 percent – of overall newspaper revenue. Meanwhile revenue from digital circulation continues to grow at a double-digit rate, having increased 20 per cent between 2016 and 2015.


Global circulation and reach

Print circulations continue to decline in the west, but globally circulation levels grew by almost 5 percent in 2016 and 21 per cent over five years. The increase is largely the result of strong print markets in India and elsewhere in Asia. WAN-IFRA estimates that about 2.7 billion people around the world read newspapers in print.

Circulation: regional trends

The different regions are seeing very diverse circulation trends: Asia continues to enjoy growth in sales, while other continents had varying rates of declining circulations.

Digital Media Consumption

Paid digital circulation

Although digital circulation still represents a small part of newspapers’ overall revenues, in many countries it is now making up for lost print circulation revenues. The opportunity for the news industry lies in understanding its audience, wherever it’s coming from, and creating relevant content to build engagement beyond the click-based attention economy.

Source: PwC

For a full analysis, please see the latest Report: